Created and run the UK Artist Services Team for The Orchard

Facilitating & implementing artist campaigns with Jorja Smith, Skepta, The Cribs, Black Honey, dodie and more.

Personally involved with signings of global marquee signings, such as Jorja Smith, Black Honey, dodie and more.

Manage a team of six product & marketing managers covering a variety of genres from Jazz to Contemporary Pop and a wide variety musically in between.

Product managed and marketed BRIT winning, Mercury and Grammy nominated “Lost & Found” by Jorja Smith

Built up relations with managers, producers and artists in the UK community, as well as at key industry events like The Great Escape, SXSW & Reeperbahn.

Sit on the SLT of the UK Business.

Managed the Talent & Music team within the wider Content and Programming department

Maintained business & label relationships with labels such as Virgin EMI, Island, Roadrunner,

Parlophone, [PIAS], Domino, Beggars, Kobalt. Providing best practice to record labels

ensuring maximum marketing, revenue and promo opportunities for artists.

• Implemented business relationships with a host of UK independent labels, including Warner

Music, Domino, Warp, Ministry of Sound, Believe Digital & more.

• Devised Vevo’s first UK CRM & Social strategy, growing profiles from inception to over half a

million combined followers.

• Onboarded key UK artists onto the platform, including Wolf Alice, The 1975, MNEK, Arctic

Monkeys, Lapsley, Jamie XX & Jack Garratt.

• Working on original content initiatives to create engaging content with both artists and brands.

These brands include: ASOS, Lucozade, Schwarzkopf & Sony Mobile

Maintained Social Media and Online presence for a host of artists ranging from the launch

stage through to heritage acts. Acts included London Grammar, The Charlatans, La Roux, Klaxons.

Worked with web design teams to create sites ready for new campaigns.

Created digital plots for artists, ensuring the campaign had a good depth of content for an album cycle.

Commissioned content with specific timeframes and budgets

Worked with D2C, Merchandising & Sales teams to maximise revenue form digital platforms

Crisis management for artists on social media.

Reported to all project stakeholders on social activity.

Wrote copy for artist announcements, including official statements.

Ran and maintained the Big Life Management site.